As every high street looks increasingly similar, it’s no surprise that our local independent boutiques are becoming more popular. That’s definitely true of Gingers, Penarth. Here you will get personal service, a warm welcome and experience from an owner who has honed her skills in choosing the perfect clothes and accessories for her loyal customers.
InBusiness and Cathy set off to the beautiful Holm House in Penarth – the perfect backdrop to showcase Ginger’s autumn and winter offering.
What excites you about this season Cathy?
Definitely the colours. Sometimes when we reach a certain age, we can be afraid of colour and of trying something new. Customers trust us – when we suggest they step out of their comfort zone and experiment with colour, they love the results. Some will try just a shot of colour with an accessory – and that’s fine too. It’s good to dip your toe.
How would you describe Ginger’s?
Ginger’s isn’t quite the boutique you would expect. I like to think it’s more of a mini floor of a department store because it has a bit of everything. From daywear to evening wear and then special event wear, bags and hats – we have it all. Our full wall of jewellery from Dante and Gaby, and Fraas scarves means that we can dress you from head to toe. Our customers tend to be 35 and over and come from near and far.
Customers seem to love your brands.
Ginger’s has been here for seven years and, in that time, I’ve learned to know what my customers want. They want quality first and foremost. They want classic and quirky and affordability. They like layering different pieces together in an unstructured look and that’s why Sahara, Zele, Capri, Adini, Flax, Ana Nonza, Pomodoro and Intown are my go-to brands.
I have clients who are looking for something a bit special and, if it’s not on the shop floor, then I can do my best to get it from our suppliers. I also have clients who don’t have time to browse so they’ll leave it to me to choose pieces for them. It’s all part of the Ginger’s service.
What do you think sets you apart?.
Going the extra mile is what’s keeps Ginger’s on the high street. Even with loyal customers, I never rest on my laurels. I want my customers to enjoy shopping here and, without sounding cliché, giving my all and seeing them happy is what brings me immense pleasure and satisfaction.
Ginger’s
9-10 Washington Buildings
Stanwell Road, Penarth CF64 2AD
029 2070 9773
www.gingersofpenarth.co.uk
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Shot at Holm House Hotel, Penarth
Thanks to Hayley at Blu Hair Design
